In an era witnessing a surge in ethical and eco-conscious consumerism, shoppers are confronted with a significant dilemma. Consumer choices, spanning from product selection to brand support, hold profound implications for both the planet and society.

Sustainable marketing is the promotion of environmentally and socially responsible products, practices, and brand values. If you’ve ever spent a little bit more on something because you knew it was locally sourced or 100% recyclable, you’ve experienced sustainable marketing.