While you may be familiar with your competitors' products or services, have you delved into their organic search engine rankings and the keywords propelling them to the top?

Schema can provide context to an otherwise ambiguous webpage. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.

In an era witnessing a surge in ethical and eco-conscious consumerism, shoppers are confronted with a significant dilemma. Consumer choices, spanning from product selection to brand support, hold profound implications for both the planet and society.

Sustainable marketing is the promotion of environmentally and socially responsible products, practices, and brand values. If you’ve ever spent a little bit more on something because you knew it was locally sourced or 100% recyclable, you’ve experienced sustainable marketing.

Did you know? Google My Business encompasses what was once known as Google Places for Business, Google Listings, and Google+ Business Pages.

In today's digital landscape, neglecting Search Engine Optimisation (SEO) is like leaving money on the table. Businesses that fail to prioritize search engine optimization risk missing out on valuable leads and customers, while their competitors capitalize on online opportunities.