While you may be familiar with your competitors' products or services, have you delved into their organic search engine rankings and the keywords propelling them to the top?

Schema can provide context to an otherwise ambiguous webpage. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.

In today's digital landscape, neglecting Search Engine Optimisation (SEO) is like leaving money on the table. Businesses that fail to prioritize search engine optimization risk missing out on valuable leads and customers, while their competitors capitalize on online opportunities.